Closer by The Chainsmokers- Columbia Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation. This is a massive American cooperation that distribute other artists such as Adele and Beyonce. This means they have lots of money and expertise to help promote and make as much profit for the artist as possible because they have the money and resources to put into them. The main focus in the music video for the label will be about promoting the song and getting people to buy it meaning the more inventive the music video the more views and therefore greater promotion.
We don't talk anymore by Charlie Puth- Atlantic Recording Corporation is also an American record label that is part of the Warner Music group which is owned by Warner Bros. Atlantic Records also distributes other artists such as Ed Sheeran and Flo Rider who are all big stars requiring extensive budgets and promotion meaning the company has the resources to create effective music videos. Similarly to Columbia Records the main purpose in the music video for the label is for promotion of sales as that's how the company makes its money.
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