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| Relationship between lyrics and visuals (Adele, Hello) |
He believes successful music videos consider:
- Thought through beat- What the beat in the music makes you think in your head.
- The relationship between the visuals and the lyrics- This can help create the plot to the video and the audience can make connections to what they are hearing and seeing.
- The narrative or story of the lyrics- draws in the audience if it has an interesting plot.
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| Narrative (Katy Perry, Roar) |
- Star image or a protagonist (Richard & Geoff Dyer did further research into star theory)- This is used to appeal the video and create a character for the audience to connect with.
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| Star image (Rihanna and Drake, Work) |
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