We Don't Talk Anymore Analysis

We don't talk anymore by Charlie Puth ft. Selena Gomez:

This music and video is also from the genre of pop. 

A scene from "We don't talk anymore" showing a split-screen

• The lyrics in the video support the story line and is about two people who "Don't talk anymore" hence the name of the song. This is further supported by scenes showing phone screens with no texts on them to match the lyrics.
• There is less focus on the actual song in the video as the main feature is the story line. This is clear because no instruments are seen and the characters aren't singing the lyrics in the scenes.
• The main singer (Charlie Puth) also plays the main male character in the music video which helps create a star persona and gives the artist further promotion through the use of a music video. There are various shot types used which clearly shows the artist and makes the audience or viewer more aware of him as an artist. 
• This music video uses an unusual split-screen feature to help create the plot of the video which allows for clear shots of the artist and create the star persona. As this is an unusual feature it means that it isn't conventional for a pop genre video making it stand out and draws attention. 
• The only inter-textual references in this music video are that all of Charlie Puth's music videos are about love in some way which supports the lyrics of his songs. This is highly conventional of the pop genre as most pop songs relate to love in some way. 
• Regarding representation in this video, males and females are clearly portrayed differently. In the opening scenes the female character is stereotypically seen applying make up which suggests her femininity to the audience instantly. Stereotypically, later following the plot of the video she is shown to be crying which implies her vulnerability as she is female. Charlie Puth's character is seen as being sad but doesn't cry because he is portrayed as being the masculine and dominant figure which is highly stereotypical in music videos especially for the pop genre.