Advertisement Poster Planning

This is my planning for my advertisement poster. I have chosen to make the artists name the biggest font to emphasise the artists image and persona to help appeal to my target audience. This is a very conventional feature of posters especially in the genre of pop as frequently the artist is the most important part of the poster. This is further reinforced by my usage of the main artist as being the main image in my poster. The idea of this is to create continuity between all three of my texts of the main artist being the same person and to create a successful image to the audience. I have also added only the important details about the album on the poster such as the date of release and album name. This is the main information the poster is trying to get across to the reader as it is trying to promote the album and music video to make as much money as possible. I have stuck to the main colour scheme of pink and green to represent the theme of summer that my music video is about to help keep the continuity. I have chosen to use a relatively close up shot with the intention of using direct gaze to draw in the audience and engage the reader to make my poster more eye-catching. This works well for the artist and audience and shows an interaction between the two.