History of music videos

1950's/60's short films:

• These were scene as more short stories or films that were based along a strict plot that accompanied the song.
• The song would usually be performed during the song with the narrative being before or after the song as the equipment wasn't available to put different picture over the song.
• The purpose of these were to entertain and were often more time consuming to view than music videos these days.

1970's Top of the pops:

• The first major television program dedicated to showing music videos widely available on a mass scale.
• However many of these were more performance based than narrative or concept as they were shown on live television.

1980's MTV:

• A major platform where all music videos in the 'charts' would be shown to the audience.
• Many of these were more modern videos with little live performance and generally narrative based story lines.
• However, this was still a television program people had to specifically tune into watch.

2005 YouTube:

• Modern technology has allowed the online platform where people can watch any music video posted at anytime they wish creating greater convenience and greater audience consumption of music videos.
• This has also allowed the artist to get more views on videos and promote themselves further. Also a greater number of videos can be produced by each artist because it is so much cheaper and easier than the older methods.